Reveri Rebrands to Challenge Hypnosis Stigmas | HypnoVideos News

Reveri, a self-hypnosis app co-founded by **Dr. David Spiegel** and **Ariel Poler**, has launched a major rebrand to mark its entry into the health-tech category. With over **300,000 registered users** and no proactive marketing efforts, Reveri has grown organically since its launch in **2020**. The rebrand, developed by **Mother Design**, aims to challenge traditional conventions of the wellness industry and define Reveri's position as a challenger brand in the mental health and wellness space. The new visual identity blends the philosophy of Reveri with the functionality of the user interface, with a focus on 'focus' and the user experience. Reveri's mission is to bring digitized self-hypnosis to the masses, with a brand platform 'Find Your Focus'. The rebrand is the next step in showing consumers that hypnotherapy can be a beneficial tool for everyday life, not just a last resort. With a growing community of ambassadors and advocates, Reveri has sights set on rapid **UK** and global growth. The app's clinically-backed self-hypnosis pathways are available via the app, with no side effects and often immediate results. The rebrand is a significant step for Reveri, as it aims to challenge preconceptions and stigmas surrounding hypnosis. With the help of Mother Design, Reveri has created a distinctive visual language that is not only distinctive in the category but feels new across the broader design landscape.

• Reveri has launched a major rebrand to mark its entry into the health-tech category
• The rebrand aims to challenge traditional conventions of the wellness industry and define Reveri's position as a challenger brand
• Reveri has over 300,000 registered users and has grown organically since its launch in 2020
• The app's clinically-backed approach is a significant advantage, but it will need to continue to invest in research and development to stay ahead of the competition
• The rebrand may not be enough to overcome the deep-seated stigmas surrounding hypnosis

The rebrand is a necessary step for Reveri to establish itself as a credible player in the health-tech category. While the app has grown organically, it needs a strong brand identity to compete with established players in the market. The new visual identity and focus on 'focus' may appeal to users looking for a more streamlined and user-friendly experience. However, the success of the rebrand will depend on Reveri's ability to execute its growth strategy and attract new users. The app's clinically-backed approach is a significant advantage, but it will need to continue to invest in research and development to stay ahead of the competition. As the health-tech market continues to evolve, Reveri will need to adapt and innovate to remain relevant.

The rebrand is a bold move by Reveri to challenge the stigmas surrounding hypnosis and bring digitized self-hypnosis to the masses. With its clinically-backed approach and focus on user experience, Reveri is well-positioned to capitalize on the growing demand for mental health and wellness solutions. The app's ability to provide immediate results with no side effects is a significant advantage, and the rebrand will likely attract a new wave of users looking for alternative therapies. As Reveri continues to grow, it may also attract the attention of **healthcare providers** and **insurers**, potentially leading to new partnerships and revenue streams. The rebrand is a key step in Reveri's mission to make self-hypnosis a mainstream tool for mental health and wellness.

The rebrand may not be enough to overcome the deep-seated stigmas surrounding hypnosis. Despite Reveri's clinically-backed approach, many people may still view hypnosis as a fringe therapy or a last resort. The app's growth may be limited by its niche appeal, and the rebrand may not be enough to attract a broader audience. Additionally, the health-tech market is highly competitive, and Reveri will need to compete with established players such as **Calm** and **Headspace**. The app's focus on self-hypnosis may also be seen as too narrow, and users may prefer more comprehensive mental health and wellness solutions. As the market continues to evolve, Reveri may struggle to stay relevant and attract new users.

Originally reported by Little Black Book | LBBOnline